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People use Formal English to write
Formal English includes phrases that people do not normally use in conversation. When people use Formal English in their writing, they generally write longer, more complicated sentences.
Informal English includes phrases that people generally use in conversation. When people use Informal English in their writing, they generally use contractions and short, simple sentences.
Always use Formal English in your academic and professional writing.
Example of Formal English:
In his 1988 study, Alan Wells, editor of Mass Media and Society, wanted to determine how male and female audiences view particular pop stars. Using Rolling Stone covers as an indicator of an artist's American success, Wells had college students in New Jersey use a set of labels determined by students from the Midwest to describe the images of popular artists.
Example of Informal English:
He went crazy when he saw the new car in the driveway. He couldn't believe that his parents bought the car for him.