You must use visual balance to convince readers that your website offers reliable and useful information. You should try to balance visuals, text, and blank space because it can determine the success of your website.

An effective black (text) and white (blank space) ratio for most websites is 50/50. You can accomplish this ratio by using short block paragraphs and bulleted lists. After obtaining the proper black/white ratio, you can add graphics.

Also remember the following suggestions when creating your website:

• A reader may not absorb all the material of your website if you use too many words.
• A reader might think that your website doesn't contain important information if you use few words.
• A reader may become confused if you use too many visuals.
• A reader may become disinterested if you use few visuals.